Pharma Veterans

AI and Chat GPT Based Digital Marketing in Pharma Business – Asrar Qureshi’s Blog Post #810 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #810 for Pharma Veterans. Pharma Veterans welcome sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on  WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Photo Credit: Ivan Samkov Photo Credit: Jep Gambardella Photo Credit: Vlada Karpovich A former colleague asked me to elaborate how AI and ChatGPT can support digital marketing. Here are some ideas to make it happen with particular reference to Pharma business. Digital marketing refers to the practice of promoting products, services, or brands using digital channels and technologies. It encompasses various strategies and tactics aimed at reaching and engaging a target audience through online platforms such as search engines, social media, email,...

Social Media and Business – Asrar Qureshi’s Blog Post #809 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #809 for Pharma Veterans. Pharma Veterans welcome sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on  WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Photo Credit: cottonbro studio Photo Credit: Eva Bronzini Photo Credit: George Milton Portions of this post are based on McKinsey survey report. (link at the end) Online shopping gained immense popularity during COVID19 pandemic and continue to rise unabated.  - 21% of global retail sales are online as of 2022.  It will increase to 22.3% in 2023.  - It is estimated that global e-commerce sales reached 5.7 trillion US$ in 2022. - At least 2.14 billion people shopped online in 2020 and this number is rising. - At least 75% of consumers shop online at least...

When Shall Pakistan Pharma Industry Start Using Data? – Part 3 – Asrar Qureshi’s Blog Post #777 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #777 for Pharma Veterans. Pharma Veterans welcome sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on  WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Photo Credit: Kindel Media Photo Credit: Ivan Samkov Photo Credit: Pavel Danilyuk Use of data is our critical weakness. To correct this weakness, we first need to exercise to collect proper data, learn to analyze it properly, and then have the heart to take data-based decisions. What should be done to improve this situation?  Let me start by saying that the industry does not have the choice to ignore data any longer. Much has changed since the beginning of COVID19. The world has undergone unexpected changes in the last about three and ...

When Shall Pakistan Pharma Industry Start Using Data? – Part 2 – Asrar Qureshi’s Blog Post #776 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #776 for Pharma Veterans. Pharma Veterans welcome sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on  WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Photo Credit: Tima Miroshnichenko Photo Credit: Rodnae Production Photo Credit: Mikael Blomkvist Market research also includes market feedback. 1. Feedback on own marketing campaigns 2. Feedback on market happenings 3. Feedback on competitor activities The effort to get feedback on all three counts though sales teams has been going on since a long time, however, the success have never been achieved. The sales teams are the ones who implement campaigns and plans designed by marketing team. They are also supposed to provide feedback on ...

When Shall Pakistan Pharma Industry Start Using Data? – Part 1 – Asrar Qureshi’s Blog Post #775 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #775 for Pharma Veterans. Pharma Veterans welcome sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on  WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Photo Credit: Nataliya Vaitkevich Photo Credit: Timur Saglambilek The first response to the above question shall be expression of surprise, “We already use lot of data. We buy IQVIA, we have installed sales teams tracking software, we even get data from mobile carrier. All of this is true, but we are still far behind in using data to the extent we should. In these posts, we shall explore our data usage vis-à-vis the international situation. IQVIA MARKET DATA IQVIA is now an American company and has a long history of collecting and publishin...