Pharma Veterans

Ethics and Pharmaceutical Industry – Marketing – Asrar Qureshi’s Blog Post #797 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #797 for Pharma Veterans. Pharma Veterans welcome sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on  WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Photo Credit: Ivan Samkov Photo Credit: Kindel Media Several posts shall be published under this topic, but each post shall be complete in itself. Marketing Pharmaceutical Industry is highly competitive world over, and the same is the case in Pakistan. There are around 750 manufacturing companies, and an uncounted number of marketing companies which are generating over 700 billion rupees of market sales. Government and institutional buying are over and above this.  Unlike many other countries, Pakistan pharma market is highly unevenly distributed. Ove...

Product Management is Dead; Long Live Product Management – Last Part – Asrar Qureshi’s Blog Post #720 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #720 for Pharma Veterans. Pharma Veterans welcome sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on  WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Photo Credit: Canva Studio Photo Credit: Christina Morillo Photo Credit: Marcus Aurelius These articles took some insights and the title from INSEAD articles by Ayman Jawhar whose links appear at the end. The original articles are not about pharmaceuticals. As mentioned in the previous post, we shall see the possible solutions. Following are the suggestions. Couple of context setting points. I joined Twitter quite early and I post links to my blogs and vlogs, but not much else. I view it every day however, and get many news from there...

Aggressive Promotional Activity of Pharma Industry – Pharma Veterans’ Blog Post #554 by Asrar Qureshi Dear Colleagues!  This is Pharma Veterans’ Blog Post #554. Pharma Veterans welcome sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Avron J. says that “the proliferation of medical advertising is a symptom of the nation’s all-against-all vision of medicine as just another commodity”. This is the global situation because profit maximization has taken precedence over other considerations for healthcare. The situation in the Low- and Middle-Income Countries (LMICs) is much worse. The regulatory agencies are not strong enough to implement policies and feel powerless against large Pharma houses and Healthcare Professionals. Pakistan Pharma market is extremely unevenly divided. Over 90% market ...

Pharmaceutical Marketing Practices in Pakistan Part II – Blog Post #319 by Asrar Qureshi Dear Colleagues!  This is Pharma Veterans Blog Post #319 . Pharma Veterans welcomes sharing of knowledge and wisdom by Veterans for the benefit of Community at large . Pharma Veterans Blog  is published by Asrar Qureshi on WordPress , the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here . Let us deal with the question of Ethics first, before we go further. The dictionary definition of Unethical says: -        Lacking moral principles, not adhering to proper rules of conduct -        Not in accordance with the standards of a profession Business definition in my view should be: -        Getting undue advantage over competitors through misuse of resources -        Disrupting the rules of level...

Dear Colleagues!  This is Pharma Veterans Blog Post #318 . Pharma Veterans welcomes sharing of knowledge and wisdom by Veterans for the benefit of Community at large . Pharma Veterans Blog  is published by Asrar Qureshi on WordPress , the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here . Recently, I found a published research on Pharmaceutical Marketing Practices in Pakistan. I was instantly pulled by the subject and browsed through the contents. I would like to share the key findings here. But first, let me introduce the researcher and his research. “ Dr. Rizwan Raheem Ahmed holds B.Sc. (Hons.), M.Sc. in Applied Statistics and Master of Science (MAS) in Human Resource Management from University of Karachi. He also earned MBA (Marketing) from PAF-KIET and MBA (General Management) from Institute of Business Administration, Karachi. He also holds MS (Management Sciences) from SZABIST and M.Phil. (Financial Econ...

Dear Colleagues!  This is Pharma Veterans Blog Post #286. Pharma Veterans shares the wealth of knowledge and wisdom of Veterans for the benefit of Community at large. Pharma Veterans Blog  is published by Asrar Qureshi on WordPress , the top blog site.  If you wish to share your stories, ideas and thoughts, please email to asrar@asrarqureshi.com for publishing your contributions here . Continued from Previous…… Pharmaceutical companies have always relied on Marketing to introduce their drugs. Over time, marketing strategies and plans help to build big brands and contribute to the success and profitability of the company. Following is a list of five top selling drugs worldwide based on last year sales. 1.      Humira (adalimumab) – by AbbVie – for Autoimmune Diseases – Sales 19.9 Billion USD 2.      Eliquis (apixaban) – by BMS/Pfizer – for cardiovascular Problem – Sales 9.8 Billion USD 3.  ...