Pharma Veterans

Is Your Organization Listening to Customers? – Asrar Qureshi’s Blog Post #1268 Dear Colleagues! This is Asrar Qureshi’s Blog Post #1268 for Pharma Veterans. Pharma Veterans Blogs are published by Asrar Qureshi on its dedicated site https://pharmaveterans.com. Please email to pharmaveterans2017@gmail.com  for publishing your contributions here. Credit: Gustavo Fring Preamble This blog post is based on an INSEAD article. Link at the end. What Happens When You Actually Listen to Customers? In boardrooms around the world, companies routinely proclaim that they are “customer-centric.” They conduct surveys, they measure satisfaction scores, they track complaints, and they monitor social media conversations. Yet a critical question remains: Do they actually listen? Not listen in the sense of collecting data. Not listen in the sense of producing reports. But listen in a way that leads to action. According to recent research highlighted by INSEAD, the answer to this question may determine w...

Technical Expertise vs Customer Experience – Asrar Qureshi’s Blog Post 1150 Dear Colleagues! This is Asrar Qureshi’s Blog Post 1150 for Pharma Veterans. Pharma Veterans Blogs are published by Asrar Qureshi on its dedicated site https://pharmaveterans.com. Please email to pharmaveterans2017@gmail.com  for publishing your contributions here. Credit: Anna Shvets Credit: Pixabay Preamble I am a regular reader of a technology newsletter by Rob Howard at innovatingwithai.com.  A recent edition talked about the disaster created by OpenAI upon itself when they launched GPT5.0 and disconnected earlier versions. The consumers were confused and unhappy. The analysis is that being a technology company is one part, while being a consumer company is an altogether different area, where OpenAI did not exist. Similar situations are seen in Pharma industry when a high-tech, great product does not take into account user/consumer/patient experience. Some examples follow. Technology vs Commerciali...

Supporting Serendipity in the World of Algorithms – Asrar Qureshi’s Blog Post #1114 Dear Colleagues! This is Asrar Qureshi’s Blog Post #1114 for Pharma Veterans. Pharma Veterans Blogs are published by Asrar Qureshi on its dedicated site https://pharmaveterans.com. Please email to pharmaveterans2017@gmail.com  for publishing your contributions here. Credit: Gustavo Fring Credit: Ron Lach Preamble 2wIn today's digital ecosystem, algorithms dictate much of what we see, hear, and buy. From the videos recommended on YouTube to the products shown on Amazon, artificial intelligence (AI)-driven recommendation systems work tirelessly behind the scenes to personalize our experiences. These algorithms are designed to optimize relevance and engagement by curating content based on our past behaviors. But while this convenience is often welcomed, it raises an important concern: are we trading serendipity and self-discovery for efficiency and predictability? Klaus Wertenbroch's INSEAD article...

Customer-centric Approach in Selling – Asrar Qureshi’s Blog Post #1078 Dear Colleagues! This is Asrar Qureshi’s Blog Post #1078 for Pharma Veterans. Pharma Veterans Blogs are published by Asrar Qureshi on its dedicated site https://pharmaveterans.com. Please email to pharmaveterans2017@gmail.com  for publishing your contributions here. Credit: Pavel Danilyuk Credit: Gustavo Fring Preamble For decades, businesses have followed a simple yet effective formula: create a product, find customers, and persuade them to buy based on price, features, and perceived value. This traditional “product selling” playbook, while effective in stable markets, is increasingly being challenged by rapid technological advancements, shifting consumer expectations, and market disruptions. In today's business environment, a purely transactional approach is no longer sustainable. Instead, companies must pivot towards value-driven, relationship-based, and solution-oriented models to stay competitive. My partic...