Generic vs Brands: Media Hype and Facts III – Blog Post #476 by Asrar Qureshi
Generic vs Brands: Media Hype and Facts III – Blog Post #476 by Asrar Qureshi Dear Colleagues! This is Pharma Veterans Blog Post #476. Pharma Veterans welcomes sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Continued from Previous…… In the previous part, we looked at some arguments in favor of brands. Logically, we should see the arguments against brands now. Here are some reasons why brands should be discouraged. Brand Power Brands carry power in all segments, not just pharmaceuticals. Among consumer products and in fashion line, brands hold ultimate power. The customers are actually hostage to the brand. Buy shoes, clothing, accessories of any big brand, and the name of the brand shall be printed all over the article. The customer who wears or carries their articles is a live, walkin...