Pharma Veterans

Pharma Marketing Over Decades– Asrar Qureshi’s Blog Post #1079 Dear Colleagues! This is Asrar Qureshi’s Blog Post #1079 for Pharma Veterans. Pharma Veterans Blogs are published by Asrar Qureshi on its dedicated site https://pharmaveterans.com. Please email to pharmaveterans2017@gmail.com  for publishing your contributions here. Credit: Leeloo The First Credit: Mikael Blomkvist Credit: Timur Saglambilek Preamble Pharmaceutical marketing worldwide has undergone a radical transformation over the past two decades, driven by technological advancements, regulatory changes, shifting patient expectations, and evolving healthcare dynamics. From traditional sales-driven models to digital, data-driven, and patient-centric approaches, the industry has adapted to a rapidly changing landscape. In Pakistan, last three decades have also seen major changes, however, these are not related to technology mostly. I would keep my focus on marketing part, not other areas of pharmaceutical industry. Shift...

  Five Global Trends in Business and Society in 2025 – 4 – Asrar Qureshi’s Blog Post #1066 Dear Colleagues! This is Asrar Qureshi’s Blog Post #1066 for Pharma Veterans. Pharma Veterans Blogs are published by Asrar Qureshi on its dedicated site https://pharmaveterans.com. Please email to pharmaveterans2017@gmail.com for publishing your contributions here. Credit: Asad Photo Maldives Credit: Eddie Stofe Credit: Geancarlo Peruzzolo Credit: Mehedi Hasan Credit: Tony Zohari This post is based on an INSEAD survey and report. Preamble The INSEAD article "Five Global Trends in Business and Society in 2025" identifies key challenges and opportunities that businesses should address this year. 1. Climate Change 2. Geopolitical Crises 3. Economic Uncertainty 4. Social Instability 5. Income and Wealth Inequality The article emphasizes the need for businesses to proactively engage with these issues to foster a more equitable and sustainable society. We take these trends one by on...

Health Hazards of Social Media for Adolescents – Asrar Qureshi’s Blog Post #990 Dear Colleagues! This is Asrar Qureshi’s Blog Post #990 for Pharma Veterans. Pharma Veterans Blogs are published by Asrar Qureshi on its dedicated site https://pharmaveterans.com. Please email to aq.pharmaveterans@gmail.com for publishing your contributions here. Credit: Mary Taylor Credit: Jessica Ticozzelli Credit: Budgeron Bach Credit: Andrea Piacquadio This Blog Post is mainly based on an interview with US Surgeon General, published in Journal of American Medicine Association – JAMA on August 9, 2024. Link at the end. The Surgeon General of the United States is the operational head of the United States Public Health Service Commissioned Corps, and thus the leading spokesperson on matters of public health in the federal government of the United States. The Office of Surgeon General periodically issues health warnings, the best-known example of which is warning label that has been present on all packages ...

Mental Health Issues in Youth in Pakistan – Asrar Qureshi’s Blog Post #849 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #849 for Pharma Veterans. Pharma Veterans aims to share knowledge and wisdom from Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on  WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Credit: Ketut Subiyanto Credit: Natalie Bond Credit: Ron Lach The United Nations – UN – defines people between 15 and 24 years as youth. Youth is a period of transition from the dependence of childhood to independence of adulthood. WHO defines adolescence as the phase of life between childhood and adulthood, from ages 10 to 19. Adolescents experience rapid physical, cognitive, and psychosocial growth. Issues Pakistan already has a major problem with mental health issues in children, adolescents and youth which is growing rapidly due to fast deteriorating socio-eco...

Global Mental Health Crisis in Teens and Its Impact on Future Workforce – Asrar Qureshi’s Blog Post #848 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #848 for Pharma Veterans. Pharma Veterans aims to share knowledge and wisdom from Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on  WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Credit: Gui Spinardi Credit: cottonbro studio Credit: cottonbro studio Credit: cottonbro studio About 200 million teens are suffering from mental health crisis globally. In the US, about 18 million teens are suffering from various mental health conditions. The alarming part is that there has been a constant trend of increase. The youth mental health crisis is very real. Girls, in particular, are really in crisis. According to the CDC - US Centers for Disease Control and Prevention -  report from earlier this year, almost 60 perce...

Encouraging Bad and Expecting Good – Asrar Qureshi’s Blog Post #841 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #841 for Pharma Veterans. Pharma Veterans aims to share knowledge and wisdom from Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on  WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Photo Credit: Mikhail Nilov Photo Credit: Markus Spiske Photo Credit: Asad Photo Maldives Photo Credit: Atta Putta Gunawan James Heskett is UPS Foundation Professor Emeritus at the Harvard Business School. He is a regular contributor to HBS Working Knowledge, and his articles are always deeply thought provoking. Primary thought for this post comes from his August 2023 article titled ‘As Leaders, Why Do We Continue to Reward A, While Hoping for B?’. ( Link at the end ). His article focuses on corporates, which I shall take up in the next post with particular reference to ...

AI and Chat GPT Based Digital Marketing in Pharma Business – Asrar Qureshi’s Blog Post #810 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #810 for Pharma Veterans. Pharma Veterans welcome sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on  WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Photo Credit: Ivan Samkov Photo Credit: Jep Gambardella Photo Credit: Vlada Karpovich A former colleague asked me to elaborate how AI and ChatGPT can support digital marketing. Here are some ideas to make it happen with particular reference to Pharma business. Digital marketing refers to the practice of promoting products, services, or brands using digital channels and technologies. It encompasses various strategies and tactics aimed at reaching and engaging a target audience through online platforms such as search engines, social media, email,...

Social Media and Business – Asrar Qureshi’s Blog Post #809 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #809 for Pharma Veterans. Pharma Veterans welcome sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on  WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Photo Credit: cottonbro studio Photo Credit: Eva Bronzini Photo Credit: George Milton Portions of this post are based on McKinsey survey report. (link at the end) Online shopping gained immense popularity during COVID19 pandemic and continue to rise unabated.  - 21% of global retail sales are online as of 2022.  It will increase to 22.3% in 2023.  - It is estimated that global e-commerce sales reached 5.7 trillion US$ in 2022. - At least 2.14 billion people shopped online in 2020 and this number is rising. - At least 75% of consumers shop online at least...