Adjusting Business Model to New Normal II – Blog Post #460 by Asrar Qureshi
Adjusting Business Model to New Normal II – Blog Post #460 by Asrar Qureshi Dear Colleagues! This is Pharma Veterans Blog Post #460. Pharma Veterans welcomes sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Continued from Previous…… Customer Expectations Have Changed Pharma customers have been pampered beyond reason for quite some time. In the interest of faster growth and greater market share, the top companies have increased their cost of selling seriously. Sponsorship cost of medical conferences has risen astronomically and is many times more than the actual cost incurred on the event. There are many other kinds of investments and sponsorships which remain on offer and in practice. When COVID lockdown struck, all running investments went bad. No one could ask for ‘Return on Investment...