Pharma Veterans

Dear Colleagues!  This is Pharma Veterans Blog Post #335 . Pharma Veterans welcomes sharing of knowledge and wisdom by Veterans for the benefit of Community at large . Pharma Veterans Blog  is published by Asrar Qureshi on WordPress , the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here . Readers’ Digest was a household name for English readers when we were growing up. I am not sure if it is still published. But It is not a sensation anymore that it used to be. Later, when I could, I would buy a copy off and on and read it from back to back. I wondered why they called it ‘Digest’. In common English, Digesting was something else. Then I realized that it related to capsular or compressed form; that you would get many bits of information in one place. Our enthusiasm for compressed forms has grown greatly over time. We compressed Test Cricket to ODI (50 overs each) to T-20 to T-10. We continuously see Apps on L...

Dear Colleagues!  Today is Pharma Veterans Blog Post #192. Pharma Veterans shares the wealth of knowledge and wisdom of Veterans for the benefit of entire Pharma Community. It aims to recognize and celebrate the Pharma Industry Professionals.  Pharma Veterans Blog  is published by Asrar Qureshi on WordPress , the top blog site.  If you wish to share your stories, ideas and thoughts, please email to asrar@asrarqureshi.com for publishing your contributions here . Dear Pharma Veterans. This series of Blogs is to share my learning about Pharma Business in Pakistan. It will be a series spread over several parts covering the entire spectrum of Pharma business. Pharma Business – Marketing – SALES We had a good look at Marketing. The book says that Marketing functions include Marketing Planning or Brand Management, Sales, and Distribution. What we had been discussing was about Marketing Planning or Brand Management. If I may digress a little and comment abou...

Dear Colleagues!  Today is Pharma Veterans Blog Post #187. Pharma Veterans shares the wealth of knowledge and wisdom of Veterans for the benefit of entire Pharma Community. It aims to recognize and celebrate the Pharma Industry Professionals.  Pharma Veterans Blog  is published by Asrar Qureshi on WordPress , the top blog site.  If you wish to share your stories, ideas and thoughts, please email to asrar@asrarqureshi.com for publishing your contributions here . Dear Pharma Veterans. I am starting this series of Blogs to share my learning about Pharma Business in Pakistan. It will be a series spread over several parts covering the entire spectrum of Pharma business. Pharma Business – Marketing In order to become successful, every business has to showcase itself so that the prospective customer can see, review and choose. This is Marketing at its simplest. The street vendors who sold commodities by walking along streets would ...