Pharmaceutical Business in Pakistan (Part III) – Blog Post by Asrar Qureshi

Dear Colleagues! Today is Pharma Veterans Blog Post #188. Pharma Veterans shares the wealth of knowledge and wisdom of Veterans for the benefit of entire Pharma Community. It aims to recognize and celebrate the Pharma Industry Professionals. Pharma Veterans Blog is published by Asrar Qureshi on WordPress , the top blog site. If you wish to share your stories, ideas and thoughts, please email to asrar@asrarqureshi.com for publishing your contributions here . Dear Pharma Veterans. This series of Blogs is to share my learning about Pharma Business in Pakistan. It will be a series spread over several parts covering the entire spectrum of Pharma business. Pharma Business – Marketing – We go over to functional elements of Marketing. STRATEGY Strategy is a plan which arises out of analysis of factors-at-play, and vision to take the business to the visualized place. It borrows from external factors because you are in the mar...