Pharma Marketing Over Decades– Asrar Qureshi’s Blog Post #1079
Pharma Marketing Over Decades– Asrar Qureshi’s Blog Post #1079 Dear Colleagues! This is Asrar Qureshi’s Blog Post #1079 for Pharma Veterans. Pharma Veterans Blogs are published by Asrar Qureshi on its dedicated site https://pharmaveterans.com. Please email to pharmaveterans2017@gmail.com for publishing your contributions here. Credit: Leeloo The First Credit: Mikael Blomkvist Credit: Timur Saglambilek Preamble Pharmaceutical marketing worldwide has undergone a radical transformation over the past two decades, driven by technological advancements, regulatory changes, shifting patient expectations, and evolving healthcare dynamics. From traditional sales-driven models to digital, data-driven, and patient-centric approaches, the industry has adapted to a rapidly changing landscape. In Pakistan, last three decades have also seen major changes, however, these are not related to technology mostly. I would keep my focus on marketing part, not other areas of pharmaceutical industry. Shift...