Pharma Veterans

Technical Expertise vs Customer Experience – Asrar Qureshi’s Blog Post 1150 Dear Colleagues! This is Asrar Qureshi’s Blog Post 1150 for Pharma Veterans. Pharma Veterans Blogs are published by Asrar Qureshi on its dedicated site https://pharmaveterans.com. Please email to pharmaveterans2017@gmail.com  for publishing your contributions here. Credit: Anna Shvets Credit: Pixabay Preamble I am a regular reader of a technology newsletter by Rob Howard at innovatingwithai.com.  A recent edition talked about the disaster created by OpenAI upon itself when they launched GPT5.0 and disconnected earlier versions. The consumers were confused and unhappy. The analysis is that being a technology company is one part, while being a consumer company is an altogether different area, where OpenAI did not exist. Similar situations are seen in Pharma industry when a high-tech, great product does not take into account user/consumer/patient experience. Some examples follow. Technology vs Commerciali...

Soft Skills and Commercial Success – Asrar Qureshi’s Blog Post #729 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #729 for Pharma Veterans. Pharma Veterans welcome sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on  WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Photo Credit: Mikhail Nilov Photo Credit: Thirdman I discussed the lack of soft skills and the reasons thereof in the last post. As a sequel to that, I shall now discuss how soft skills can help in commercial success. During the last few decades, most jobs have become knowledge-based jobs, either due to increased complexity, or due to involvement of technology, or both. The need for soft skills has also increased. The term, soft skills, is now used in broader term and included social skills, analytical skills, planning skills, and organizing skills. Social skills furt...