Pharma Veterans

Pharma Marketing by 2030 – Asrar Qureshi’s Blog Post #1148 Dear Colleagues! This is Asrar Qureshi’s Blog Post #1148 for Pharma Veterans. Pharma Veterans Blogs are published by Asrar Qureshi on its dedicated site https://pharmaveterans.com. Please email to pharmaveterans2017@gmail.com  for publishing your contributions here. Credit: Timur Saglambilek Credit: Mikael Blomkvist Preamble I discussed how pharmaceutical selling is likely to change during the next five years. Now, this is a broad vision of how pharmaceutical marketing may look like by 2030, with a special lens on Pakistan. It is more complex than selling because marketing is the brain and it works for present and future simultaneously. What will change materially by 2030 Omnichannel becomes the default, not “digital vs. rep,” but both. HCPs increasingly want integrated experiences across rep visits, virtual touchpoints, portals, webinars, medical content hubs, and peer channels. Medical and commercial touchpoints will be o...

Evolution of Management Thinking and Practices – 19th to 20th Century – Asrar Qureshi’s Blog Post #917 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #917 for Pharma Veterans. Pharma Veterans  aims to share knowledge and wisdom from Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on  WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. The Gilbreths Henry Gantt Henry Towne Morris Cooke The purpose of this series is to show how major changes evolved in the management thinking and practices.  I understand it is presenting a very large subject in a digest form, and is particularly for those who believe in understanding management, practicing it, and experimenting to develop new ideas for better performance. Most of the important developments took place in the one hundred years from second half of the 19th century to first half of 20th century. It does not mean...