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Showing posts with the label Pharma Selling

Pharma Selling in Five Years – The Shape of Things to Come – Asrar Qureshi’s Blog Post #1147

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Pharma Selling in Five Years – The Shape of Things to Come – Asrar Qureshi’s Blog Post #1147 Dear Colleagues! This is Asrar Qureshi’s Blog Post #1147 for Pharma Veterans. Pharma Veterans Blogs are published by Asrar Qureshi on its dedicated site https://pharmaveterans.com. Please email to pharmaveterans2017@gmail.com  for publishing your contributions here. Credit: Abdul Batin Credit: Antoni Shkraba Credit: Tima Miroshnichenko Preamble This is a broad vision of how pharmaceutical selling may look like by 2030. The Current Reality Pharmaceutical selling is still heavily relationship driven. Doctors, pharmacists, and hospital buyers trust sales reps who bring credibility, responsiveness, and personalized discussions. Unlike many other industries, face-to-face selling continues to dominate because: Prescribers rely on human interaction and nuanced discussions. Regulatory restrictions limit direct-to-consumer pharma marketing in many countries, particularly Pakistan Complex therapies (...

Pakistan Pharma Industry SWOT – Part 48 – Asrar Qureshi’s Blog Post #639

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Pakistan Pharma Industry SWOT – Part 48 – Asrar Qureshi’s Blog Post #639 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #639 for Pharma Veterans. Pharma Veterans welcome sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Opening Note February 2022 marked my completing 47 years of working in Pharma Industry. Allah be praised. I am still working. My journey of near half century is also the journey of Pharma Industry in Pakistan. Great changes have occurred in this time and a lot could be written about it. In my blogs, which were started about four and a half years ago, I have covered several topics related to Pakistan Pharma Industry. This multi-part series is the SWOT – Strengths, Weaknesses, Opportunities, Threats – Analysis of the Pharma Industry and propose strategies. Strategies to ...

Pakistan Pharma Industry SWOT – Part 7 – Asrar Qureshi’s Blog Post #598

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Pakistan Pharma Industry SWOT – Part 7 – Asrar Qureshi’s Blog Post #598 Dear Colleagues!  This is Asrar Qureshi’s Blog Post #598 for Pharma Veterans. Pharma Veterans welcome sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Opening Note February 2022 marks my completing 47 years of working in Pharma Industry. Allah be praised. I am still working. The first half of my working career was spent in Multinational companies, and the latter half in the Local Pharma, making me well-versed with both innovators and generics markets. I also had the opportunity to work in business as well as operations.  My journey of near half century is also the journey of Pharma Industry in Pakistan. Great changes have occurred in this time and a lot could be written about it. In my blogs, which were started a...

Whither Training? – Blog Post #489 by Asrar Qureshi

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Whither Training? – Blog Post #489 by Asrar Qureshi Dear Colleagues!  This is Pharma Veterans Blog Post #489. Pharma Veterans welcomes sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Training of Medical reps in Pharma industry was no less than an institution, and that institution has been lost. These posts are an inquiry into what happened, not a requiem. First the historical facts.  I started in 1975 and at that time all MNCs and known Local Pharma always trained fresh or even experienced people before they started work. In fact, qualifying training was a prerequisite for appointment as medical rep. It was usual that a training session would start with 15-20 youngsters, who would keep falling on the way till the completion, which saw may be half of them qualify. The appointment sta...

Story of a Pharma Salesperson I – Blog Post #413 by Asrar Qureshi & Javed Akhtar

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Story of a Pharma Salesperson I – Blog Post #413 by Asrar Qureshi & Javed Akhtar Dear Colleagues!  This is Pharma Veterans Blog Post #413. Pharma Veterans welcomes sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. I started writing this script over two years ago. It is about making of a Pharma Salesperson, the proverbial Medical Rep/SPO. It is written in collaboration with Javed Akhtar, an old friend and colleague. Some parts were published here at that time. Javed and I started working as Medical Representative at the same time in 1975. We stayed in Pharma selling for several years and then were reallocated to other functions. Javed was finally Head of Training at GSK, from where he retired. He is currently running his own training house and offers public and corporate programs. I am ...
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Dear Colleagues!  This is Pharma Veterans Blog Post #215. Pharma Veterans shares the wealth of knowledge and wisdom of Veterans for the benefit of Pharma Community. Pharma Veterans Blog  is published by Asrar Qureshi on WordPress , the top blog site. If you wish to share your stories, ideas and thoughts, please email to asrar@asrarqureshi.com for publishing your contributions here . Dear Pharma Veterans. This series of Blogs is a summary view of Pharma Business in Pakistan. It is a series spread over several parts covering the entire spectrum of Pharma business. Logistics Logistics is among those fields which have undergone rapid changes and huge developments. The field is still evolving fast. Use of Technology and Artificial Intelligence has changed the very concept of how logistics were handled. Logistics, in real sense, covers the entire sequence of planning, implementing, keeping and supplying for an operation. However, logistics in Pharma most often re...

Pharmaceutical Business in Pakistan (Part 8) – Blog Post by Asrar Qureshi

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Dear Colleagues!  Today is Pharma Veterans Blog Post #193. Pharma Veterans shares the wealth of knowledge and wisdom of Veterans for the benefit of entire Pharma Community. It aims to recognize and celebrate the Pharma Industry Professionals.  Pharma Veterans Blog  is published by Asrar Qureshi on WordPress , the top blog site.  If you wish to share your stories, ideas and thoughts, please email to asrar@asrarqureshi.com for publishing your contributions here . Dear Pharma Veterans. This series of Blogs is to share my learning about Pharma Business in Pakistan. It will be a series spread over several parts covering the entire spectrum of Pharma business. Pharma Business – Sales – SALES PLANNING We shall roughly divide Sales Management into following broad categories. ·       Sales Planning ·       Sales Operations ·       Sales Team Management ·  ...