Customer-centric Approach in Selling – Asrar Qureshi’s Blog Post #1078
Customer-centric Approach in Selling – Asrar Qureshi’s Blog Post #1078 Dear Colleagues! This is Asrar Qureshi’s Blog Post #1078 for Pharma Veterans. Pharma Veterans Blogs are published by Asrar Qureshi on its dedicated site https://pharmaveterans.com. Please email to pharmaveterans2017@gmail.com for publishing your contributions here. Credit: Pavel Danilyuk Credit: Gustavo Fring Preamble For decades, businesses have followed a simple yet effective formula: create a product, find customers, and persuade them to buy based on price, features, and perceived value. This traditional “product selling” playbook, while effective in stable markets, is increasingly being challenged by rapid technological advancements, shifting consumer expectations, and market disruptions. In today's business environment, a purely transactional approach is no longer sustainable. Instead, companies must pivot towards value-driven, relationship-based, and solution-oriented models to stay competitive. My partic...