Pharma Veterans

Keeping Sane in a Noisy World 2 – Blog Post #492 by Asrar Qureshi Dear Colleagues!  This is Pharma Veterans Blog Post #492. Pharma Veterans welcomes sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Continued from Previous…… The sources of noise in the social media may be identified as follows. Abundance & Overflow The number of new messages, repeats, forwards, multiple forwards and copied content is overwhelming. There are fewer creators of content, while an enormous number keeps forwarding it or copy-pasting it. The addictive senders, which most of the users are, start sending messages early morning, and continue late in the night. We notice messages received at 2.00am and 3.00am. Then there may be a short break, and it starts again from 4.00am. The reason for so much abundance is th...

Keeping Sane in a Noisy World – Blog Post #491 by Asrar Qureshi Dear Colleagues!  This is Pharma Veterans Blog Post #491. Pharma Veterans welcomes sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. The world could never have been noisier than what it is now. Take any subject, topic, event, idea, or thought, and you will find so many voices, it is well nigh impossible to discern who is saying what or who is right and who is not. Politics is the name of polarization, which has grown like a monster. This is just a case in point, otherwise this space is politics-free. I mentioned it because more and more people are now aware and therefore polarized. Social media fuels the frenzy. WhatsApp messages come in non-stop. If you happen to be in several groups, same messages are posted in all groups. E...

Whither Training 2? – Blog Post #490 by Asrar Qureshi Dear Colleagues!  This is Pharma Veterans Blog Post #490. Pharma Veterans welcomes sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Continued from Previous…… The concept and importance of training of Medical Reps has been lost during the last 15-20 years, but it did not happen overnight. It has taken a long route.  Some Local Pharma, such as Getz, Highnoon, CCL, Martin Dow, Searle etc. still carry strong orientation and effort for MRs training. Sami has lately been investing much on training. In fact, it would be fair to say that following type of companies are more prone to investing in training. • Those involved in selling more complex, high-end, high-tech products • Those who are selling chronic care drugs like heart, blood...

Whither Training? – Blog Post #489 by Asrar Qureshi Dear Colleagues!  This is Pharma Veterans Blog Post #489. Pharma Veterans welcomes sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Training of Medical reps in Pharma industry was no less than an institution, and that institution has been lost. These posts are an inquiry into what happened, not a requiem. First the historical facts.  I started in 1975 and at that time all MNCs and known Local Pharma always trained fresh or even experienced people before they started work. In fact, qualifying training was a prerequisite for appointment as medical rep. It was usual that a training session would start with 15-20 youngsters, who would keep falling on the way till the completion, which saw may be half of them qualify. The appointment sta...

Interactions between Pharma Reps and Prescribers 4 – Blog Post #488 by Asrar Qureshi Dear Colleagues!  This is Pharma Veterans Blog Post #488. Pharma Veterans welcomes sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Continued from Previous…… This is Appendix to the 3-blog series based on the study published in Integrated Pharmacy Research and Practice Journal from Dovepress. The study is titled ‘A quantitative insight of the interactions of prescribers with pharmaceutical organization’s representatives in clinical settings of Karachi’. It was published in 2019. The link appears at the bottom. The findings are interesting and revealing, though not entirely groundbreaking. We shall take our discussion further to see where we are now, vis-à-vis the original scope of Pharma Salesperson-Docto...

Interactions between Pharma Reps and Prescribers 3 – Insights from a Local Study – Blog Post #487 by Asrar Qureshi Dear Colleagues!  This is Pharma Veterans Blog Post #487. Pharma Veterans welcomes sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here. Continued from Previous…… This is Part 3 of 3 blog series based on the study published in Integrated Pharmacy Research and Practice Journal from Dovepress. The study is titled ‘A quantitative insight of the interactions of prescribers with pharmaceutical organization’s representatives in clinical settings of Karachi’. It was published in 2019. Study results are under discussion. [Quote] Respondents’ opinion regarding gifts/ promotional items received from MSRs  1. Around half of the respondents believed that physicians cannot be compromise...

Interactions between Pharma Reps and Prescribers 2 – Insights from a Local Study – Blog Post #485 by Asrar Qureshi Dear Colleagues!  This is Pharma Veterans Blog Post #486. Pharma Veterans welcomes sharing of knowledge and wisdom by Veterans for the benefit of Community at large. Pharma Veterans Blog is published by Asrar Qureshi on WordPress, the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here . Continued from Previous…… This is Part 2 of 3 blog series based on the study published in Integrated Pharmacy Research and Practice Journal from Dovepress. The study is titled ‘ A quantitative insight of the interactions of prescribers with pharmaceutical organization’s representatives in clinical settings of Karachi ’. It was published in 2019. [Quote] Study Duration The study was conducted from June to December 2017. Study Population The physicians working in private and government health care facilities of Karachi were included in the stu...