Pharmaceutical Marketing Practices in Pakistan Part I – Blog Post #318 by Asrar Qureshi

Dear Colleagues! This is Pharma Veterans Blog Post #318 . Pharma Veterans welcomes sharing of knowledge and wisdom by Veterans for the benefit of Community at large . Pharma Veterans Blog is published by Asrar Qureshi on WordPress , the top blog site. Please email to asrar@asrarqureshi.com for publishing your contributions here . Recently, I found a published research on Pharmaceutical Marketing Practices in Pakistan. I was instantly pulled by the subject and browsed through the contents. I would like to share the key findings here. But first, let me introduce the researcher and his research. “ Dr. Rizwan Raheem Ahmed holds B.Sc. (Hons.), M.Sc. in Applied Statistics and Master of Science (MAS) in Human Resource Management from University of Karachi. He also earned MBA (Marketing) from PAF-KIET and MBA (General Management) from Institute of Business Administration, Karachi. He also holds MS (Management Sciences) from SZABIST and M.Phil. (Financial Econ...