Generations at Work - Overview – Asrar Qureshi’s Blog Post #1006

Generations at Work - Overview – Asrar Qureshi’s Blog Post #1006

Dear Colleagues! This is Asrar Qureshi’s Blog Post #1006 for Pharma Veterans. Pharma Veterans Blogs are published by Asrar Qureshi on its dedicated site https://pharmaveterans.com. Please email to aq.pharmaveterans@gmail.com for publishing your contributions here.

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Thirty/ Forty years ago, people in Pakistan were also talking about ‘generation gap’. Newspaper articles, TV programs, and even TV plays talked about how the older and newer generations were not able to understand one another. There were no real explanations except that the times had changed. Several years later, the anthropologists and social scientists came up with the concept of generations. 

In this short 3-part series, we shall try to understand the basis of classification of generations, their unique characteristics, the implications of multiple generations at the same workplace at the same time, and how this information can be used to build better workplace environment.

Origins of Generational Terms

Baby Boomers – People Born between 1946 and 1964

The term "Baby Boomers" was coined in reference to the significant increase in birth rates following World War II, commonly known as the "baby boom." This demographic shift led to the labeling of those born during this period as "Baby Boomers." The term became popular in the 1960s and was widely used by demographers and sociologists.

While no single person is credited with coining "Baby Boomers," it emerged from the study of population demographics, particularly in the context of post-war social and economic changes.

Baby Boomers grew up in a time of economic prosperity, post-World War II. They value hard work, loyalty, and have a strong work ethic. Many are accustomed to hierarchical structures and respect authority. They often associate their identity closely with their job and career achievements. They prefer face-to-face communication, are comfortable with traditional office settings, and are often seen as work-centric. Many Boomers have held long-term positions and may have experience with navigating corporate ladders. Many of them started businesses which rose to great heights and several of them are still headed by a Boomer who may be in his 80s. 

Generation X – People Born between 1965 and 1980

The term "Generation X" was popularized by the Canadian author Douglas Coupland in his 1991 novel "Generation X: Tales for an Accelerated Culture." The term was used to describe the post-Baby Boomer generation that was often seen as disaffected, skeptical, and unsure of its place in a rapidly changing world.

Although Coupland popularized the term, it had been used earlier in a sociological context by writers like Paul Fussell and Charles Hamblett, who referred to this cohort as a "lost" or "alienated" generation.

Generation X grew up during a time of economic downturns and corporate downsizing, making them more independent, resourceful, and skeptical of institutions. They value work-life balance and tend to be more adaptable and self-sufficient. Gen X prefers a pragmatic approach to work, values efficiency, and often acts as a bridge between the older and younger generations. They are comfortable with both traditional and emerging technologies and appreciate flexibility in their work environment.

Generation Y (Millennials) – People Born between 1981 and 1996

“Generation Y" was first used to describe the generation following Generation X. The term was coined in the 1990s by media and marketing professionals to refer to the children of the Baby Boomers. The alternative name, "Millennials," was popularized by authors William Strauss and Neil Howe in their 2000 book "Millennials Rising: The Next Great Generation." Millennials are characterized by their coming of age around the turn of the millennium. The term "Generation Y" is attributed to various media outlets and marketers, but "Millennials" was specifically coined by Strauss and Howe.

Millennials came of age during the rise of the internet and digital technology. They value collaboration, purpose-driven work, and are often seen as the most educated generation. Millennials seek meaningful work, opportunities for learning, and a strong sense of community in the workplace. They are digital natives, prefer teamwork, and thrive in environments that offer flexibility and opportunities for professional growth. Millennials are also known for their comfort with multitasking and expect continuous feedback.

Generation Z – People Born between 1997 and 2012

 "Generation Z" was coined as a continuation of the naming pattern established with Generation X and Y. The term began to gain traction in the early 2000s as this generation started to emerge. It reflects their status as the next group following Millennials and is sometimes called the "iGeneration" due to their deep connection with technology. The term "Generation Z" was popularized by demographers and researchers, though no single individual is credited with its creation.

Gen Z is the first generation to grow up with smartphones and social media from a young age. They are highly tech-savvy, value authenticity, and prioritize mental health and work-life balance. Gen Z is also socially conscious and expects companies to be ethical and environmentally responsible. They prefer digital communication, expect flexibility, and value diversity and inclusion. Gen Z is entrepreneurial, often looking for opportunities to innovate and challenge the status quo. They desire quick feedback and opportunities to make an immediate impact.

Generation Alpha – People Born from 2013 and till 2025

The term "Generation Alpha" was coined by Australian social researcher Mark McCrindle. He chose "Alpha" to signify the first generation entirely born in the 21st century, marking a new beginning after Generation Z. This generation is growing up in a world dominated by digital technology, artificial intelligence, and rapid social change.

McCrindle says that “There is a growing generation that few people have heard of. Within the next few years, they will outnumber the Baby Boomers and many of them will live to see the 22nd century. We are talking about Generation Alpha, the children of Generation Y, and often the younger siblings of Generation Z. More than 2.8 million are born globally every week. When they have all been born (2025), they will number almost 2 billion – the largest generation in the history of the world”. 

General Basis of Generational Classification

These classifications are based on significant demographic changes, such as the post-war baby boom or the declining birth rates in the 1970s. 

Each generation is shaped by the social, political, and economic environments in which they were raised. For instance, Baby Boomers grew up during a time of economic prosperity, while Generation X experienced economic downturns and the rise of the information age.

The classification also reflects the impact of technology on each generation. Millennials, for example, grew up with the internet, while Gen Z was born into a world where smartphones and social media were ubiquitous.

Each generation has distinct values and expectations regarding work-life balance, communication, and career goals, shaped by the historical context of their formative years.

Sum Up

Generational classifications, while broad, provide valuable insights into the different attitudes, behaviors, and expectations that individuals bring to the workplace. By understanding these differences, organizations can create more harmonious and productive environments that cater to the needs of all employees, fostering a culture of mutual respect and collaboration.

Concluded.

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