Ethical Issues in Pharmaceutical Marketing – Asrar Qureshi’s Blog Post #1005
Ethical Issues in Pharmaceutical Marketing – Asrar Qureshi’s Blog Post #1005 Dear Colleagues! This is Asrar Qureshi’s Blog Post #1005 for Pharma Veterans. Pharma Veterans Blogs are published by Asrar Qureshi on its dedicated site https://pharmaveterans.com. Please email to aq.pharmaveterans@gmail.com for publishing your contributions here. Credit: Anna Shvets Credit: Eva Bronzini Pharmaceutical Marketing is a different type of marketing because the customer is not consumer. In all other commodities, such as food, appliances, textiles, shoes etc., customer and consumer are the same person, unless someone buys for someone else as a gift which is a fraction of total business. In Pharma marketing, customer is doctor and consumer is patient. Pharma companies are not allowed by law to approach patients directly for selling medicines. Nutritional supplements such as vitamins, health foods, probiotics, energy boosters etc., are not supposed to treat any disease and are therefore allowed to adv